The Experimental Marketer Guides

First-Party Data Strategy for Marketers

This is the first of the Experimental Marketers Guides! Each Guide organize content around topics for Marketers and will have a combination of short format texts, videos and longer articles (but not that long ;-).

So, without further ado and with a faint drum roll in the background, please welcome the..

First-Part Customer Data Strategy Guide

1. The Strategic Importance of Data Understanding for Marketing Professionals (Linkedin video post)

2. How Marketers Can Help Abolish Data Silos (and why this is a good thing - Martech.org article)

3. Customer Data Unification is an Opportunity for Marketers (Linkedin post)

4. Collecting Customer Data With Intention (Linkedin post)

5. The Importance of Data Customer Data Governance (Linkedin video post)

Marketing Technology Helping Marketers Guide

1. 𝗦𝘁𝗲𝗽 𝗭𝗲𝗿𝗼 𝗶𝗻 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻: 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗥𝗲𝗮𝗹 𝗣𝗮𝗶𝗻 𝗣𝗼𝗶𝗻𝘁𝘀 (Linkedin post)
   

2. Drowning in Martech? You're not alone! (Linkedin video post)
   

3. Why marketers need ‘architecture vision (Martech.org article)
   

4. 𝟳 𝗦𝗸𝗶𝗹𝗹𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗠𝗮𝘆 𝗕𝗲 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 (Linkedin post)

5. Are your MarTech tools solving real problems or just adding complexity? (Linkedin video post)

Some Analysis & Future of Marketing Work (based on surveys and research)

1. Why AI Spending is not Boosting Marketing (Martech.org article)

2. CMOs, CEOs and marketers are all struggling with martech data issues (Martech.org article)

3. From Segments to Servants: How AI Agents Are Redefining the Marketer's Role (Substack article)

4. Bridging the Gap Between Marketing Execution and C-Suite Expectations (Substack article)

Would like to see yet another guide to help Marketers with Martech? Please let me know

[Photo by Lanju Fotografie on Unsplash]